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Sales

Data Privacy in Automotive: How the CCPA Will Impact the Industry

As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.

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Manheim Expands Its Mobile Auction Network Local Inventory

Mobile auction network hosts 45 sales per month, with dealers averaging a 63% sales efficiency rate based on Manheim data.

What’s Your Currency in the New Reality?

Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?

The Latest Target-Marketing Resources Can Improve the Effectiveness of Your Holiday Incentives

With proper strategies in place, dealers can better leverage today’s advanced target-marketing resources to make the most of their holiday shopping incentives and offers this end-of-year season.

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Insights.

Post-COVID Impacts on Car Dealerships

As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.

Trends Influencing North America Power Sports Market Outlook

The North America power sports market share is anticipated to gain significant traction, owing to favorable initiatives from local & regional governments towards off-road activities.

A Much-Needed Alignment for Dealers and OEMs

The best way to counter long-term changes in consumer behavior is by embracing change through innovation.

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RoadVantage Wins Diamond In Two Categories In the 2020 Dealers’ Choice Awards

RoadVantage, the #1-rated F&I provider, wins two 2020 Diamond Dealers’ Choice Awards in the F&I Products and F&I Product Training categories as chosen by Dealers nationwide.