Data Privacy in Automotive: How the CCPA Will Impact the Industry
As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.
As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.
Mobile auction network hosts 45 sales per month, with dealers averaging a 63% sales efficiency rate based on Manheim data.
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
With proper strategies in place, dealers can better leverage today’s advanced target-marketing resources to make the most of their holiday shopping incentives and offers this end-of-year season.
The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.
Black Book recently published an update to their weekly COVID-19 Market Insights.
As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.
The North America power sports market share is anticipated to gain significant traction, owing to favorable initiatives from local & regional governments towards off-road activities.
The best way to counter long-term changes in consumer behavior is by embracing change through innovation.
RoadVantage, the #1-rated F&I provider, wins two 2020 Diamond Dealers’ Choice Awards in the F&I Products and F&I Product Training categories as chosen by Dealers nationwide.