New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.
Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.
John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.
Author David Warns points out some advantages of utilizing digital signs for dealerships and offers a few questions dealers should ask before making such an investment.
Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.
Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
