CTV Advertising: What’s in It for Auto Dealers?
Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?
Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?
A group of U.S. Porsche dealers is piloting the German factory’s first-ever online sales and financing option, designed to limit the customer’s dealership experience to final signatures and delivery.
TechCrunch reports Fair CFO Tyler Painter, brother of CEO Scott Painter, and 40% of the vehicle subscription service’s staff have been let go. The moves cast doubt on the disruptor’s viability in an increasingly inhospitable startup market.
Vision Dealer Solutions announced the addition of document storage and write back integrations to CDK Global’s dealership management system.
Former Cobalt, ADP Dealer Services, and CDK Global executive Max Steckler has joined DealerSocket as general manager of the company’s DealerFire digital business unit.
Auto/Mate has integrated its dealership management system with Servisell’s sales and service conversion system.
Xtime announced the integration of CenPOS’s payment solution with Xtime’s Spectrum platform, offering a new payment option to dealership service customers.
Dealer.com and Cartender have teamed up to offer auto dealers digital video ads designed to drive more sales by highlighting incentives, vehicle imagery, and branding.
Dealertrack announced the integration of its proprietary electronic contracting solution with Dealertrack uniFI, promising a paperless lead-to-contract workflow facilitated by a single platform.
Auto dealers are using the smartphones in nearly every customer’s pocket to capture and retain service business with a friendly and familiar interface: dealer-branded apps.