Selling to Millennials
Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
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Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
“I just love helping people buy cars,” Eckert said of his position at the Chevrolet, Buick and Cadillac dealership.