Consumers want digital options in their car-buying process, and dealerships and lenders that provide it will be the big winners.
Assumptions are a dangerous byproduct of our industry and we all need to check ourselves when it comes to stopping an idea in its tracks based on emotional biases and unsupported knee-jerk reactions.
In order to excel in this profession, you must be a great listener, who asks all the right questions, and remembers that everyone is a prospect.
If more dealers sold VSCs to their own customers, it would be extremely effective in re-directing this marketplace back to dealerships, which is where these products historically were sold.
With a few key strategies in mind, auto dealers will be better equipped with the right F&I product portfolio to meet the needs of the growing number of people shopping for used vehicles in 2021.
Committing to daily effort will provide you the mental toughness to survive the storm and be better prepared for the next one.
The model of selling vehicles alone is not enough to grow and drive profits for a dealership.
Including access to F&I products in your digital process is critical to the success of your online retail strategy.
The evolution of F&I products, and more specifically how they are sold, has been shifted into high gear.
Personalizing the buying experience for consumers can shift the transaction from a negative to a positive one in their mind.
