According to a new J.D. Power study, new-vehicle buyers were most satisfied with Ram’s website, closely followed by Porsche. The study's main conclusion was that satisfaction with an OEM's website can impact a customer's decision to test drive a vehicle or not.
The two firms expect January total light-vehicle sales to total 1.1 million units, while the January SAAR is expected to have reached 16.8 million units. LMC Automotive said its sales forecast for 2016 remains at 17.8 million units.
The J.D.Power 2016 U.S. Auto Avoider Study examined the reasons consumers purchased, rejected and avoided models in the marketplace during 2015. According to the survey, vehicle reliability has become a top consideration.
J.D. Power found that even Gen Y vehicle owners aren't finding the latest in-car entertainment and connectivity features useful. What consumers want are features that enhance the driving experience and safety.
The 2015 Automotive Forum promised good times — and significant change — for dealers in the years ahead.
A study conducted in cooperation with the NADA concludes that dealers must collaborate more with automakers to fend off challenges to the current retail model.
