EMG built Maven, which it says provides a market share lift.
Draft regulations would target bait-and-switch price ads, misleading F&I practices, and valueless F&I products.
Advertising in any format, particularly on television, is extremely competitive and costly, driving most dealers and their agency partners out of the ad game.
Pro Dealer represents a disruptive new approach to automotive MarTech that is built to deliver more profit margin and lower waste on every transaction.
Business+ makes it easy for dealers to access the most impactful online advertising inventory through a simple and intuitive user interface.
Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.
Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
Dealers will be buyers of social media, direct marketing, & SEO to attract customers.
According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.
Co-founded by Dealer.com founder Mike Lane, Fluency is a business-to-business ad platform provider for industry-focused digital advertising and marketing agencies.
