Midyear numbers show strong conquest competition picking up post-pandemic shoppers.
More consumers returning to familiar nameplates after retention erosion during the pandemic.
A few stand out when it comes to the submarket of owners who keep their cars a very long time.
S&P Global Mobility says brand loyalty, after taking a hit during the pandemic, is making a comeback.
Study finds them more willing to shop brands as inventories grant more choices.
A J.D. Power brand loyalty study finds most car buyers return to the same brand when trading in their used vehicles.
Subaru led all U.S.-sold marques in J.D. Power’s first-ever brand loyalty study, recapturing 61.5% of owners who completed a trade-in or purchase between June 2018 and May 2019.
UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.
Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.
