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consumer purchases

2026 Consumer Priorities Revealed

The Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.

NADA Still Fighting CARS Rule

New FTC measure meant to prevent scams against car buyers takes effect in July, but advocacy group says it will keep trying to stop it.

Gen Z Only Cohort That Leans Toward Cars

Data shows others prefer trucks, sports-utility vehicles.