The service lane is crucial to shoring up profits, so a tune-up in fixed-ops is wise.
More consumers returning to familiar nameplates after retention erosion during the pandemic.
Why customer retention matters now more than ever
The report examines post-pandemic trends.
Targeted marketing and understanding data can help dealers win new customers and keep the ones they have.
Whether the dealership ties in maintenance, appearance packages, car washes, or loaner cars, a portfolio of value-added F&I products, are what brings the customer back and reminds them why they bought from you.
Kerry Monica and John Perillo invested in a comprehensive retention program that has delivered an additional $274,000 in monthly labor and parts revenue.
EFG Companies and Northwood University have named Team Vigilance the winner of their 2016 Innovator of the Year competition. The three-person team was awarded $25,000, and could see their winning product developed by EFG for market availability.
Is easy and effective service retention too good to be true? Prepaid maintenance expert offers advice for keeping your shop at capacity.
A new study from Cox Automotive found that warranties and service contracts are keys to service retention. To realize that benefit, the study recommends that dealers allow car buyers to research service contracts before they step into their stores.
