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Reynolds Unveils Spark AI for Smarter Tools

Combines data across its Retail Management System, applying AI logic to help dealerships be more efficient, productive.

Talk Is Cheap — Unless It’s Personal

The next phase in digital marketing is intelligent messaging, an emerging technology that allows dealers to customize marketing efforts down to the individual buyer.

Report: Why Dealers Struggle to Convert Leads

FrogData analysts say auto dealers can set more appointments, close more sales, and reduce costs by building a lead follow-up process based on timing by lead source.