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manufacturer Websites

Automaker Websites Valuable Tools

The majority of shoppers visit them, and most undecided consumers consider the brands whose sites they peruse, but some automakers emphasize brand over product detail.

J.D. Power: Perception of Manufacturer Website Speed Impacts Shopper Satsifaction

According to a new J.D. Power study, new-vehicle buyers were most satisfied with Ram’s website, closely followed by Porsche. The study's main conclusion was that satisfaction with an OEM's website can impact a customer's decision to test drive a vehicle or not.