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Millennial

To Capture Millennials’ Car-Buying Interest, Dealers Must Adapt to Their Needs

When dealers embrace an open and flexible purchase process, they open the opportunity to deliver a very Apple-like shopping experience to every customer.

Dealertrack: Millennial Stereotypes Aren't Entirely True

The perception that millennials are content with a carless, ride-hailing life may not be true after all, at least according to new data from Dealertrack.

87% of Consumers Dislike Dealership Experience, Survey Finds

Conducted by Harris Poll on behalf of online retailer Beepi, the study revealed an apparent distrust and negative opinion of car dealerships among consumers polled. In the survey’s findings, 61% of respondents felt like they were taken advantage of at some point in the dealership.