September prices were pumped by EV and luxury sales.
Cox foresees consumers starting to bear the cost as the year progresses.
High prices and interest rates, paired with flat incentives, dampen demand.
Spring rush fading followed by flat ATPs, rising MSRPs and less generous purchase motivators.
Alliance for Automotive Innovation says 25% duties would cut U.S. sales, raise vehicle prices.
Overall sales fell while $100K-plus models sold like hotcakes.
December buying spree, especially for luxury models, capped four-month upward ATP streak.
The ATP is still elevated despite still-rising incentive packages as the year wanes.
New-vehicle loans out of reach for many as others take on marathon terms that could put them under water.
Incentives get closer to prepandemic high as dealers try to mitigate flush inventories.
