The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.
The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
Author and CPA Dave Keller examines the best way to increase profitability in the parts and service departments.
Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.
