Auto dealers are using the smartphones in nearly every customer’s pocket to capture and retain service business with a friendly and familiar interface: dealer-branded apps.
‘Turbocharge Your Owner Retention Program (ORP) Marketing’ includes nine marketing campaign strategies the authors say are proven to increase customer loyalty and service revenue.
DealerSocket’s DealerFire will offer three co-op-eligible advertising packages under the recently launched Volkswagen Service and Parts Advertising Program.
Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.
