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service retention

New Fintech Program Incentivizes Dealership Service Work

AutoPay+PERKS combines US Equity Advantage’s biweekly loan payment service with an incentive to encourage car buyers to have service work performed at the selling dealership.

Affinitiv Releases Ebook on ORP Marketing

‘Turbocharge Your Owner Retention Program (ORP) Marketing’ includes nine marketing campaign strategies the authors say are proven to increase customer loyalty and service revenue.

4 Ways to Turn Recalls Into Positive Customer Interactions

Recalls drive service revenue and bring customers back to the dealership. Why not take advantage? Expert lists four ways to turn your next recall event into a fun and profitable experience for everyone involved.