IIHS says zero traffic fatalities may not be realistic, shoots for more attainable goal, challenging groups on the ground to join it.
Fatalities fell in more than a dozen categories in the first six months of this year.
Alliance for Automotive Innovation sees need to tweak proposed regulation requiring prevention tech in new vehicles.
First-half 2024 data should deaths down despite people driving more miles.
Research finds notable increases in some states, along with an impaired driving factor.
Nonprofit found the two annual switches affect motorists and pedestrians differently, resulting in a wash, but pedestrian deaths in general are on the rise.
Latest data show that despite more miles traveled, fatalities are falling, though the danger persists, particularly among young travelers.
