IIHS researchers using new store of data in effort to reduce crashes.
Report finds it’s the most dangerous traffic day of the week in most states.
But the risky driving behavior figures larger proportionately.
AAA poll finds many use shortly before taking the wheel; advocates public-safety campaigns.
IIHS says zero traffic fatalities may not be realistic, shoots for more attainable goal, challenging groups on the ground to join it.
Safety group says carmakers dramatically improved AEB systems.
Technology investigated over reports of crashes while vehicles were moved via phone app.
Research shows moderate and serious injuries are more likely in crashes.
NHTSA regulation would require automakers to design vehicles with safety features to protect pedestrians’ heads in front-end collisions.
Study found the addition makes drivers much more likely to stop in otherwise low-lighted areas.
