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Training

Snoozing and Losing: The Case for Arbitration Agreements

Thomas B. Hudson, Esq. - I am frequently asked whether dealers’ use of mandatory arbitration agreements as a defense against class action lawsuits and as a way to escape potentially crippling court-awarded damages is a tactic that actually works...

Driving is Fun: Make Sure Your Customers Know That

Michael Rees - Salespeople have to show excitement when presenting a vehicle—not just mentioning the features that a particular vehicle comes with, but painting the picture as to what these features will do for the customer ...

Who Is Watching Your Internet Sales Transactions

Thomas B. Hudson, Esq. - We’ve been warning for the last several years that the AGs are taking an increasingly active interest in car dealership advertising practices, and the advertising practices they are interested in include Internet activities...

Inventory Management Programs: Tracking to Profits

Kimberly Long - With the current economic climate forcing many dealers to rely on used vehicle sales to pull them through the slump in new car sales, it’s more important than ever to have a solid system in place for management of used vehicle inventory.

Make the Interview a Shining Part of Your Sales Process

Michael Rees - Hold your managers accountable for your sales staff actions ... Have your managers track each step of the sales process, and have them get involved with every customer early in the process to ensure compliance with your process ...

Quantity versus Quality: The Great Lead Debate

Rob Anderson - Quality is important, but only from the perspective of credit score. Lead generation costs money, and if you generate too many leads and your staff becomes overwhelmed, valuable leads are ignored and forever lost as opportunities ...

Managing Inventory; Three Trends On The Rise

Harlene Doane - Many new vehicle dealers are now using this software, also known as inventory prediction programs, to ensure they are stocking the vehicles buyers want. In some cases, this has caused dealers to say no to a ...

The Speed of Money

Scott Dreisbach - Have you ever wondered how one of your competitors always seems to be able to deliver more vehicles than you, how someone in your 20 Group was continuously selling 1-to-1 (or more) used vehicles to new, or how they grossed more per unit than you?

Stop Wandering Around Your Advertising Expense

Dave Keller - One of the problems I see in many dealerships is the lack of motivation from the sales staff, both sales managers and salespeople, to actively and accurately determine what brought the customer into your dealership...