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Training

Customer Follow-Up

Darin George - There is an old saying; the easiest customer to sell to is one that you have already sold to. The sold customer follow-up is the single-most important aspect for long term success of a sales representative and the dealership they work for ...

Understanding Your Customer

Darin George - Your customers have already made the decision to look and possibly purchase a new vehicle when they enter your dealership...

Its all Psychology

Darin George - Never write down the first or second number the customer says because it will give them hope ...

Asking For The Sale

Darin George - Never forget how you felt when you bought your first car. The emotional intensity level of the customer is at its highest, and how we proceed will determine if we sell the vehicle ...

What's Your Game Plan?

Jim Jensen - Our lives are complicated by things that concern us, but sometimes those are things that we have very little or no control over, such as geopolitical events or business closings ...

Polk Debate Settled

Brian Hudson - What the situation cried out for was for guidance from someone or some body that actually knew something about TILA and Reg. Z...