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Training

GoMoto to Bring Showroom Experience Online

GoMoto is taking its showroom customer experience platform online. This week, the firm launched GoMoto Digital, a solution that allows car buyers to begin the purchase process online and then continue the process inside the dealership simply by providing their driver's license.

3 Ways to Get Personal

General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.

I Heart Millennials

Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.

'Pump Up Your Volume' Manheim Campaign Begins

Manheim kicked off its month-long “Pump Up Your Volume” campaign on Monday, It's designed to promote inventory from key consignors as well as Manheim's large selection of sought-after luxury and non-luxury certified pre-owned vehicles.

Ford Forms Mobile Tech-Focused Subsidiary

With the formation of Ford Smart Mobility, the automaker has its sights on becoming one of the leaders in connectivity, mobility, autonomous vehicles, the customer experience, and data analytics.