Viral Marketing Company Starts 2016 With Big Expansion
Viral marketing firm Vboost opened 2016 by moving into its new offices in Santa Ana, Calif. The move follows the addition of several new features to its viral marketing program for auto dealers.
Viral marketing firm Vboost opened 2016 by moving into its new offices in Santa Ana, Calif. The move follows the addition of several new features to its viral marketing program for auto dealers.
The two firms expect January total light-vehicle sales to total 1.1 million units, while the January SAAR is expected to have reached 16.8 million units. LMC Automotive said its sales forecast for 2016 remains at 17.8 million units.
The regulator said the three companies agreed to settle its charges that they failed to disclose that some certified pre-owned vehicles were subject to open and unrepaired safety recalls despite claims of rigorous inspections in advertisements.
The new features are designed to ensure dealers better identify and communicate with existing and prospective customers who own vehicles with open recalls.
The J.D.Power 2016 U.S. Auto Avoider Study examined the reasons consumers purchased, rejected and avoided models in the marketplace during 2015. According to the survey, vehicle reliability has become a top consideration.
The KAR Auction Services business unit has promoted Ryan Warzynski to executive director of dealer relations, a role in which he will manage all of ADESA’s dealer contact centers for vehicle inventory at the company’s auction locations across the country.
The dealership will utilize GoMoto’s HUBs, large-format kiosks and mobile software, combined with Market Scan’s application to personalize a consumer’s buying experience.
Dealertrack's former CFO will lead strategic business development across Cox Automotive, including mergers and acquisitions.
The one-day preshow event was created in partnership with Ethical F&I Managers, a more than 5,000-member Facebook group created by F&I and Showroom’s ‘Mad’ Marv Eleazer. It’s scheduled for Tuesday, May 3, at the Sheraton Tampa Riverwalk Hotel.
Tom Cross was named executive vice president and deputy group head of transportation for Hearst Business Media. He will retain his title of president of Black Book and will continue to report to Hearst President Richard P. Malloch.
AutoTrader's 2016 Car Tech Impact Study showed that 77% of consumer surveyed will make in-car technology a bigger consideration than color on their next vehicle purchase. And what they want most are advanced safety features such as parking assist, collision avoidance and automatic braking.
General Motors' decision to open up its remarketing channel to consumers through an online car-buying portal may give dealers pause, but officials said the move is designed to help GM dealers compete with third-party sites that are disrupting the used-car market.
CARB rejected Volkswagen's recall plan because it contained gaps and lacked sufficient detail. The agency said Volkswagen’s descriptions of proposed repairs lacked enough information for a technical evaluation and did not adequately address overall impacts on vehicle performance, emissions and safety.
Organizers of Dealer Summit announced that registration is now open for the event, which is scheduled for May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.
Renault-Nissan Alliance announced this week it will launch more than 10 vehicles with autonomous drive technology in the United States, Europe, Japan and China within the next four years.
