Value Trumps Price
Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
The reopening of government in mid-October helped used-vehicle sales realize a 3.63 percent increase from a year ago, CNW Research calling the increase “somewhat weaker” than expected.
CarWoo! released a new e-book that addresses a new type of consumer: the stealth shopper. The e-book offers approaches to influence this new car buyer, as well as best practices for providing the anonymity this customer demands.
Dan Machu knows all too well the power of a referral. In fact, it’s how he got his start in the car business back in 2001.
Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
The technology firm’s new model compliance template and supporting worksheets are designed to help dealers develop fair lending policies and address potential credit discrimination audits.
Not since the fall 2007 has the industry’s SAAR reached the 16 million-unit level. The NADA also reports that August went on record for the highest monthly sales volume this year.
In March 2011, while searching for a car of his own, Paul Adkins ventured onto the lot of E-CarOne in Carrollton, Texas. A month later, that single visit turned into a job, and he hasn’t left since.
The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.
What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.
Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.
An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.
In his 41st year working at Jim Bass Cars & Trucks in San Angelo, Texas, Mike Smith has sold nearly 140 units in the first half of 2013.
This year, the average number of sales per dealership is expected to rise to 877 units based on vehicle sales of 15.6 million, according to a midyear report from Urban Science.
