Target Your Customers
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
The magazine’s legal eagle uses another dealer-targeted lawsuit to encourage dealerships to ‘walk the walk’ when it comes to their privacy policies.
“I’ve never sold a car in my life,” Dorn says. “I’ve educated people on my product to earn their trust enough to have them know that they are getting a fair deal from me.”
Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Dekendrick Woodard is an Internet sales manager who’s rolling about 28 vehicles per month, and he’s the No. 1 sales producer at Holt Chrysler Jeep Dodge in Arlington, Texas.
The FTC's actions against a Georgia dealership offer several lessons for dealers who utilize P2P networks.
