Check Mate: Selling an Analytical Customer
Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.
Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.
A few words of caution from attorney Tom Hudson: if you fit any of these descriptions, you shouldn't be in the BHPH business.
CPA and certified fraud examiner David Keller goes over several measures dealers can take to protect their dealerships from internal theft and fraud.
If a finance company buys retail installment contracts from auto dealers in its home state, what happens when a consumer named in one of those contracts moves to a state with different laws from the company’s home state? Attorney Nikki Munro discusses a recent case that poses that very question.
Dealerships have become more technologically advanced since the federal Safeguards Rule was first enacted. Compliance expert Jim Radogna presents some tips to help dealers ensure their information safeguards policy keeps pace with today's technology.
Attorney Nicole Munro explains why dealers must be prepared if the Consumer Financial Protection Bureau comes knocking on their door and looks at some the the CFPB's recent enforcement actions.
Millennials constitute one of the most sought-after buying demographics in the market, but dealing with this generation requires a slight change of tactics. Author (and millennial) Kelly Wadlinger offers a few hints for dealers on selling to her generation of buyers.
Brian Barfield, founder of Modern Day Selling, offers some advice on how to deal with and sell a demanding customer.
The FTC has made a lot of noise about looking into car dealers and their reportedly abusive practices, but what percentage of consumer complaints are actually about car dealers? Attorney Tom Hudson takes a closer look.
Author Brad Nierenberg discusses what experiential marketing is and what it can do for your dealership.
Accountant Dave Keller explains how to adjust accounting practices to make things work more smoothly with your lender.
Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.
Author Brian Barfield delves further into the four basic customer types with some tips for selling the guarded customer.
Author Mike Johnson discusses how inventory management technology can help a dealership's used vehicle operation be more competitive. But will it mean the end of the used car manager?
Author Jay Parrish examines how cash balance plans can benefit auto dealers.
