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The 2011 Independent Retailers of the Year

Auto Dealer Monthly has featured the Top 50 Independent Retailers of the Year since 2006, and this year’s Top 50 features dealers from all over the U.S.—from the Pacific Northwest to Southern...

Auto Dealer Monthly has featured the Top 50 Independent Retailers of the Year since 2006, and this year’s Top 50 features dealers from all over the U.S.—from the Pacific Northwest to Southern Florida.

The Three Phases of Dealership Digital Marketing

Proper implementation of digital marketing in a dealership is a three-phase process. David Pritchard, director of marketing and public relations for Gentilini Motors, walks dealers through the basics of understanding consumer behavior, developing a digital marketing strategy and building an online presence

Five Tips to Increase Leads with Chat

Live chat can increase your site’s conversion rate by as much as 50 percent at a relatively low cost, says Greg Wells, industry expert, who also discusses five tips to increase leads and ultimately sales with live chat.

Why Dealers Invest in Digital Marketing

Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.

Who Is Watching the Parts Department?

The parts department is the only department in the dealership that can place an order for almost any type of part and never be questioned about it. CPA David Keller explains why dealers should look at their parts departments to see how it’s really being managed.