Recruiting Violations
Dealers must let go of outdated recruiting methods to attract and hire qualified, motivated individuals.
Dealers must let go of outdated recruiting methods to attract and hire qualified, motivated individuals.
Recent developments prove that, when the chips are down, nothing is sacred.
Ali Ahmed and the sales team at Simpson Buick GMC have shortened the sales process and improved CSI by switching to a no-haggle pricing system. Having weighed the pros and cons, he believes fixed prices could soon become the preferred model for dealers nationwide.
Consumer demand will force DMS technology to accommodate a fully online sales process.
The CFPB is employing a broad definition of the word ‘discrimination’ to put the squeeze on dealers, and the NADA has responded. Learn why one compliance expert believes both groups may have gone too far.
Create an effective online marketing campaign by targeting potential customers at different stages of the car-buying process.
The current political climate is unfriendly toward profitable dealerships and productive F&I departments. The best way to change the conversation is to remind the public that dealers are not just in it for themselves.
Data from dealers who are active in special finance yields guidance and several surprises.
Are you getting your share of the profitable BK market? Direct marketing expert lists the essentials of reaching these motivated, in-market buyers.
Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.