Cal Worthington: Brand of Gold
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
The 2013 Special Finance Benchmarks are in, and all indications point toward a strong market for dealers and increased competition among finance companies.
The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.
Diversifying your operation can bring new customers, new revenue — and new accounting concerns. The magazine’s resident number cruncher asks the tough questions.
The magazine’s legal expert found several common mistakes in the paperwork for his new car, each of which could cause trouble for the dealer.
Special finance guru breaks down his process for desking a deal that works for you, your customer and the finance company. He also delves into lender relations and more.
Expert offers three keys for coaching staff to follow a new process after the trainer leaves.
Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
Accounting wiz explains why the LHPH contracts you sell to your related finance company don’t qualify for the same deduction you take on BHPH paper.