YouTube Sensation: Google Auto Talks Video
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
In March 2011, while searching for a car of his own, Paul Adkins ventured onto the lot of E-CarOne in Carrollton, Texas. A month later, that single visit turned into a job, and he hasn’t left since.
The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.
Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.
Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
Special finance guru offers a time-proven strategy for converting all types of special finance leads.
Meet four dealers who are closing deals and driving loyalty by providing a much-needed service to customers who have filed for bankruptcy.
What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.
Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.