The Google Effect
Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
The magazine’s legal eagle uses another dealer-targeted lawsuit to encourage dealerships to ‘walk the walk’ when it comes to their privacy policies.
“I’ve never sold a car in my life,” Dorn says. “I’ve educated people on my product to earn their trust enough to have them know that they are getting a fair deal from me.”
Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.
Inspecting your parts department will tell you where your inventory — and your money — is going. The magazine’s resident accounting expert shows you what to look for.
Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...