Marketing is about who you are, why you’re different and how you deliver that message. Best Ride General Manager Gene Daughtry reminds dealers of the need to get involved and be visible in the community as part of marketing their operation.
The need to have both the right people and the right process in place is most glaring in your F&I department. F&I Expert Kirk Manzo discusses the importance of defining your F&I process and monitoring the activities of your F&I team.
In less than two years, New River Auto Mall has gone from not having a business development center to having a BDC that works over 1,300 leads each month and is responsible for between 30 and 50 percent of total dealership sales each month.
Special Finance Expert Greg Goebel explains why having the proper inventory is crucial to the success of a special finance department.
Attorney Tom Hudson discusses a recent court decision in the housing finance area that could be useful in the auto financing arena as well.
Industry expert and trainer Greg Wells discusses several important features to look for when choosing a CRM tool.
Accountant David Keller explores some ways dealers can better track accounting transactions to aid in their year-end comparison and analysis process.
The Consumer Financial Protection Bureau recently began a public inquiry into how consumers and financial services companies are affected by arbitration and arbitration clauses. Attorneys Nicole Munro and Latif Zaman of Hudson Cook look at how some state courts are finding ways to invalidate arbitration provisions.
Technology Expert Ali Amirrezvani discusses one of the most important aspects of customer relationship management today: website lead response time.
Gene Daughtry, general manager of Best Ride, duscusses the huge role of underwriting in the BHPH sales process.
