Online communication has shifted the dealership-to-customer relationship. In the future, to keep up, dealers will have to transition from traditional CRM systems and processes to social customer relationship management (SCRM).
Here are few simple suggestions to help incorporate social media into your customer relationship management efforts.
Seth Lieberman, CEO of Pangea Media/SnapApp, reveals seven things to think about when crafting a Facebook post for your business.
“Go green.” It sounds easy enough, but where do you start? Auto Dealer Monthly has compiled 22 ways dealers can go green.
Success in special finance cannot be achieved without total commitment. Special Finance Expert Greg Goebel discusses three areas that can affect a dealer's level of commitment: capital, conflict and fear.
Many business owners don’t link the idea of environmentalism with cost-efficiency; instead they consider going green an expense, seldom looking at long-term savings. Capitol Auto Group is changing those ideas.
Considering the acquisition of another rooftop? Before you decide, Dealer Courtney Cole poses the question: Are you taking full advantage of all the existing profit opportunities in your current dealership?
BHPH Expert Mark Dubois discusses why developing an effective CRM program is so vital to success in a BHPH business.
Attorney Tom Hudson examines an appellate case in which the term “as is” did not protect the dealer from allegations of fraud and violation of the Michigan Consumer Protection Act.
For the dealer who wants to thrive and not just survive in this very competitive industry, every department in the dealership must be a profit center. Don Reed discusses the need for dealers to elevate not only their service departments but their entire dealerships beyond average.
