Data analysis yields valuable information about online auto shoppers that can be used in the development and functioning of a dealership’s sales department. When applied to the decision-making process, dealers can use this data to their advantage both online and offline.
Special finance expert Greg Goebel explains why two dealers who contacted him were missing SF opportunities and how they can improve their SF operations. He also introduces the Special Finance Profit Analyzer, which dealers can use to see exactly how they stack up next to benchmark SF dealers.
Mark Dubois, BHPH expert and consultant, discusses how technology has affected the following five areas of BHPH: dealer management, inventory, underwriting, collections and asset recovery.
Expert CPA David Keller details seven different areas dealers should review annually to look for possible savings.
Joseph Clementi, a dealership general manager, explains how a busy day in service can also be a busy day in sales.
Scott Dreisbach discusses how technology can help dealers make better inventory management choices more accurately and faster than ever before.
Don Reed, fixed operations expert, discusses five technologically advanced products that will increase dealerships’ fixed operations sales and profits if used properly.
One Virginia buy here pay here dealer shares his story of how he got into the BHPH business over a decade ago and how he strives to provide BHPH customers with a better car-buying experience.
Live chat can increase your site’s conversion rate by as much as 50 percent at a relatively low cost, says Greg Wells, industry expert, who also discusses five tips to increase leads and ultimately sales with live chat.
Hines Park Lincoln implemented a business development center in 2004 to better manage Internet leads. The success of that department helped the dealership achieve the title “Lincoln Internet Dealer of the Year” in 2009 and 2010 from FordDirect.
