Squeeze Out More Sales with a Squeeze Page
Special Finance Expert Greg Goebel details how and why he changed his opinion of how some dealers are using squeeze pages to generate more leads and sales.
Special Finance Expert Greg Goebel details how and why he changed his opinion of how some dealers are using squeeze pages to generate more leads and sales.
Technology Expert Allen Dobbins shares five tips for dealers who want a strong Web presense.
Dealership Internet directors share what frustrates them the most about digital marketing, including frustrations with websites, vendors and different media.
When Ken Shaw Automotive’s rewards program first went live in 2010, Vice President and Co-owner Paul Shaw wasn’t exactly sure what to expect. In the past year the dealership has sold 50 vehicles to customers who redeemed points from the rewards program.
Industry Attorney Tom Hudson outlines how a Georgia auto dealer was sued in Pennsylvania court.
Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Brent Carmichael, BHPH industry expert, covers the best and most cost effective ways to ensure your dealership has an Internet presence.
Tony Troussov, the general manager of Walser Toyota Scion, covers why dealers should monitor and measure their businesses’ online reputations and suggests how a dealership can begin monitoring and growing the number of positive reviews online.
Kirk Manzo, F&I trainer and expert, discusses six traits of top-performing salespeople and F&I managers.
To properly evaluate data from Internet marketing efforts, industry expert Jason Ezell explains that dealers must first define success metrics for the different types of online marketing.