Selecting the Best F&I Employees
F&I expert Kirk Manzo provides interview topics to cover when hiring new F&I managers, as well as other things to consider to ensure successful hiring because the people who work at a dealership determine its future.
F&I expert Kirk Manzo provides interview topics to cover when hiring new F&I managers, as well as other things to consider to ensure successful hiring because the people who work at a dealership determine its future.
Ever looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.
Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.
Gene Daughtry, general manager of Best Ride, Inc challenges dealers to be involved in their communities.
BMW of Sarasota Incorporates Third-Party Service Loaner Program
Greg Goebel explores the age-old question "What should I spend my advertising dollars on??" His response might surprise some.
General manager of a Toyota store, Tony Troussov, offers a step-by-step script for leaving effective voicemails that salespeople can customize and use.
Bryan Anderson, Autobase founder, explains how East Coast Honda drove business into the showroom with data mining and targeted marketing.
Buy here pay here (BHPH) industry expert and consultant Mark Dubois outlines three customer relationship management (CRM) practices for BHPH dealers.
Industry expert, David Keller, discusses two profit centers dealers can add to dealerships to make 2011 a more profitable year—a detail department and a BHPH operation. He also discusses when BHPH dealers should set up a related finance company (RFC).