Advertising or Promotion
Both advertising and promotion have their place in operating a successful business. Author Mark Dubois explains the difference of each and how they can help a buy here pay here business.
Both advertising and promotion have their place in operating a successful business. Author Mark Dubois explains the difference of each and how they can help a buy here pay here business.
As a current dealership employee, Joe Chura reflects on how to increase Internet sales and how his perspective on that topic has changed since he went from working for Ford Motor Company to working in the dealership.
Busy sales managers have plenty to manage that’s right in front of them, but it’s important to check “blind spots” to uncover hidden profits. Author Greg Wells highlights four blind spots and what you can do to get them out in plain sight.
There's more content on the Internet about social media than just about any other form of marketing, which can make tackling social media confusing. In this article, Author J.D. Rucker provides the 7 Keys to social media success in a succinct and straightforward manner.
While constructing his independent dealership Autoline, Dealer Ryan Corey said the idea was for it to be “completely opposite a traditional car dealership.” From the interior decoration and logo to the dealership’s advertising, it’s easy to see his store is unique, and it’s attracting and retaining customers. Since it opened, sales have increased about 400 percent.
Industry Expert Greg Goebel provides an in-depth look at the Special Finance Segment of the Auto Dealer Monthly 2010 Auto Finance Survey.
Thomas B. Hudson - What's a dealer to do in order to avoid an up-close-and-personal meeting with his state's AG? We recommend that dealers prominently price all their cars (as some state laws require). The price is the price, no matter who is buying or how they are paying.
When a customer submits an Internet lead to a dealership, the first call – if well executed – can result in a sale if followed by solid follow-up processes and a qualified, focused sales consultation.
There are dealers who dug in, hung on, expanded and even some who are entering the new era of special finance for the first time. Their perspectives are as varied as their operations, but they all see the potential.
David Keller - As more dealers rely on used vehicle sales since new sales are significantly down from years past, it’s important to keep your eye on used sales as new sales incrementally increase.