Jennifer Murphy - One doesn’t have to be tech-savvy to understand the popularity of social media. Lisa Cryder, the owner/general manager at Lebanon Ford Lincoln Mercury realized social media could be a powerful business tool—one her Lebanon, Ohio, dealership stood to benefit from.
Kimberly Long - Pushing inventory out to multiple online destinations presents a unique set of challenges to a dealership’s resources. Accomplishing this task in house will often require a great deal of time, effort and manpower. So, what is the best way to handle online inventory management and how much help does a dealer need?
Tony Troussov - In this competitive market, a used car manager’s job can be complicated. Today, like never before, it requires extensive knowledge of the market and technology. With that said, acquiring cars is only half of the task at hand.
Kimberly Long - What kinds of strategies are at work when it comes to pricing online inventory? In short, all kinds.
J.D. Rucker - When the topic of inventory management is brought up to car dealers, certain things always come to mind. How should it be priced? How often is it updated? How many pictures should you take? While these are all important, one aspect that is regularly forgotten is how to drive the right traffic to the specific vehicles that people want to buy.
Mark Dubois - If you are a new car dealer struggling with questions about what to do after losing your franchise or you are a subprime dealer unable to get your deals bought and are forced to turn away customers, you may be wondering: is this the time to be in the buy here pay here business?
Greg Goebel - I have written for years about Green and Red Balloons, the metaphor for identifying the creditworthiness of dealership customers. Nothing has changed about the need to identify creditworthiness quickly and effectively when a customer first contacts your dealership, except for the fact that it has become more urgent to do so.
Thomas B. Hudson - Life is difficult enough when you at least know what you don’t know. But when you don’t know what you don’t know, life gets downright dangerous.
David Keller - The massive health care legislation, signed into law by President Obama, contains provisions that will affect every employer, but the timing of different pieces of the legislation ranges from items that apply immediately in 2010 to a variety of tax increases that become effective from 2011 to 2018.
Jason Ezell - I have always been mesmerized with the amount of information the Internet has provided, both on the Web itself and through the data being produced by millions of people using the Web. Oh, the power we would gain from harnessing this data and molding it into usable knowledge with which to make solid business decisions.
