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Articles

BHPH Dealers Gain a New Advantage with Zoombak’s Locate Assist™

Zoombak®, a leading provider of GPS tracking devices, recently announced the launch of Locate Assist™, a new feature for the company’s buy here pay here product, Zoombak GPS Recovery™ Finance Track. This new feature will give buy here pay here dealers an advantage they didn’t have before in tracking their vehicles.

Five Necessary Skills to Increase Opportunity Share

Greg Wells - With a predicted 11.2 million sales in 2010, we will be short six million sales compared to 2007. Six million missing sales equates to 36 to 40 million missed showroom opportunities. It’s not market share you should focus on, but opportunity share.

2010 Forecast Calls for Mostly Sunny Skies

Brent Carmichael - For those of us in the BHPH world, the weather for 2010 looks to be mostly sunny with a few clouds here and there and a slight chance of a shower or two (very similar to what we saw in 2009).

Picture-Perfect Online Inventory

Harlene Doane - It’s been said that a picture is worth a thousand words, and Steven Sodikoff, dealer principal of Steven Toyota Scion in Harrisonburg, Va., believes it applies to his inventory. Recently, Sodikoff invested heavily in his dealership’s online presence in a rather unusual way. He took an empty service facility and transformed it into a high-tech photography studio.

Skinning Cats

Thomas B. Hudson - The old adage says there’s more than one way to skin a cat. The following plaintiffs sought to have the court hold the dealer liable for their injuries. First, they claimed that the dealership couldn’t disclaim the implied warranties of sale with respect to a safety defect.

Attracting and Retaining the Best Employees

Tony Troussov - Imagine what would happen if your organization was attracting and retaining the best of the best employees. What type of atmosphere would that create for your customers? What results would your company attain? Take a moment and think about it. Compare your answers to the reality you face every day.

The New School is the Place to Be

Dean Evans - The war between the "old school" of marketing and the "new school" of marketing continues to rage, regardless of the gains the new school has made and the losses the old school continues to suffer in the marketplace. The Internet has the attention of the vast majority of consumers.