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Articles

On the Phone with the SF Customer

Glynn Rodean - BDR intuition is the skill to know which direction to take at the fork in the road during customer interactions. Ad and lead sourcing helps make this simple by identifying credit issues early. Being on point and having BDR intuition when speaking with a special finance customer is vital because these potential buyers are likely filling out multiple credit applications.

Stronger Customer Relationships Through Fixed Operations Marketing

Kimberly Long - The name Sonic Automotive is well-known to anyone in the industry, and with good reason. It is the third-largest automotive group in the country with 153 dealerships and more than 30 collision centers and a Fortune 300 company. Carrying more than 30 different vehicle brands, its reach stretches literally across the country, from California to the Carolinas.

Rethink Your Business Model

David Keller - I just finished attending a couple of conventions where I spoke on various expert panels and met with hundreds of dealers. I have spent many hours on the phone with dealers who have called wanting help to “stay alive.”

Above All Else, Choose Character

Bill Leslie - Six months ago, we caught an employee stealing on his first day on the job. We caught him red-handed. There was no doubt involved, and he admitted the theft. There were divided opinions among the decision-makers, but the decision was to give him a second chance. We really needed to fill that spot.

Three Key Elements of High-Performing F&I Departments

Kirk Manzo - As we approach year’s end, now is a good time to examine your processes and procedures in all areas of the dealership including sales and F&I. The interaction between these two areas of the dealership is the life blood for future growth.

BHPH Dealers Look Back at 2009

Jennifer Murphy - For many dealers, 2009 has been a kick in the teeth. However, one group of dealers, buy here pay here (BHPH) dealers, haven’t been hit as hard as some dealers who’ve fought to keep their doors open. Many BHPH dealers have persevered without significant losses.

Profits, Cash and Liquidity

Ben Donnarumma - Cash may be king in the car business but cash flow rules! It is the life blood for any business, especially for money vacuums like car dealerships. Just talk to a local banker today about getting a short-term loan for a car dealer; even with the Small Business Administration backing 90 percent of the principal, banks still consider such a loan to be a risky endeavor.

CPO = New, Perfect?

Thomas B. Hudson - Could we make this stuff up? The plaintiff thinks that “certified pre-owned” means “new,” is handed a CARFAX report by the dealer that shows two accidents for the car, but relies on a salesman’s assertion that the car has been in only one wreck and drives the car 80,000 miles before suing the dealer.