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Articles

DealerLink Introduces a New Breed of Trigger Lead

What makes Trigger Complete(SM) leads different from other trigger leads, Parker said, is the additional steps DealerLink has taken to remove the burden of compliance from dealers’ shoulders and make the entire process more worry-free.

Back to the Basics With a New Twist

Greg Goebel - The seasons are changing, and judging by my phone and e-mail messages, so is the climate for special finance. As inquiries pick up, I can tell more focus and effort is returning to the market.

Good Coaching is Imperative

I am often amazed at the differences between dealerships. Why do some dealers hit such high levels of success and others struggle? Why do dealerships do well for the first year or two, and then numbers drop off?

@utoRevenue

Since 2001 @utoRevenue has made its mark as the pioneer in permission-based e-mail marketing. @utoRevenue product offerings have grown as the market has demanded one partner to handle every communication channel.

Database Mining for All Departments

Glynn Rodean - Database mining, or organic business development, is maximizing the opportunities that are sitting in a dealer’s database uncultivated or, to be frank, being ignored. These people are not being called; they’re not getting letters.

Phil Smith Acura Finds Success with Follow-Up Strategy

Kimberly Long - Riding out the rough waves of the economy hasn’t been a breeze for anyone, but Phil Smith Acura in Pompano Beach, Fla., seems to be weathering the storm quite nicely. The store, which has been a part of Phil Smith Automotive Group for three years, focuses intently on attracting and engaging customers online.