Dealer software expert identifies targeted marketing as a space to watch in 2019 as retailers and finance sources seek out and invest in new ways to engage down-funnel shoppers.
Whip your website into shape with this rundown of five mission-critical performance standards and personalization tools every dealer needs to compete on any platform.
Accelerate turn and maximize gross profit by stocking smarter, identifying your fastest-moving units, and testing new digital tools designed to drive efficiency throughout your used-car operation.
Despite rampant misinformation surrounding F&I products, a survey of U.S. car buyers and lessees proves the need for service contracts and prepaid maintenance is there. You just have to offer them.
A Pennsylvania case proves the dealer’s choice of words can make or break a consumer’s claim resulting from the mechanical failure of a vehicle sold ‘as is.’
Phil Hellstrom believes work/study programs can help dealers keep their best people on staff while raising the automotive industry’s profile in a near-zero-unemployment job market.
Famed car fraud attorney Bruce Shaw says the courts show no mercy to dealers who resell counterfeit units and shares hard-won advice for spotting sophisticated fakes and avoiding costly lawsuits.
Any trade-in that closes a new-vehicle deal should at least be considered, but a little education and common sense can prevent a lot of heartbreak.
Those of us who actually work in dealerships can and should get serious about countering the rhetoric spouted on college campuses and elsewhere that says there’s no future in the car business.
Hudson recounts a case that was decided in an Illinois dealer’s favor and tested the limits of the federal Magnuson-Moss Warranty Act and the Uniform Commercial Code.
