Battle of the Bots: How to Combat Digital Ad Fraud
Auto dealers are prime targets for automated click bots, a nefarious and increasingly prevalent form of fraud that could be forcing you to spend real money on fake leads.
Auto dealers are prime targets for automated click bots, a nefarious and increasingly prevalent form of fraud that could be forcing you to spend real money on fake leads.
Learn how new rules introduced by the Trump administration’s Tax Cuts and Jobs Act will affect interest expenses and depreciation deductions for U.S. auto dealers.
Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.
General Motors’ extended bumper-to-bumper warranty would appear to benefit all sides, but dealers should consider alternatives to maximize profits — and control.
A Florida case proves that regulations pertaining to lease deals require just as much compliance acumen as cash or finance.
Increasingly connected vehicles will lead to smarter, longer customer lifecycles and enhanced dealership and brand loyalty.
There is a palpable sense of relief among dealers at the end of the CFPB era, but the FTC, DOJ, and state attorneys general are actively taking up the once-feared bureau’s cause.
Recapturing lost revenue is the first step toward fixed ops profitability. Use this four-step process to reduce or eliminate wasted tech hours, declined services, inefficient scheduling, and lost tire sales.
Document and device security expert Ann Nickolas believes auto dealers need a strict policy and process for handling, storing, and securing your customers’ personally identifiable information.
Software experts Jason Barrie and Marie Knight share advice for dealers and F&I professionals seeking new ways to drive production and enhance customer service in a department whose future is difficult to predict.