The Art of Connectivity
Dealers are using unified communications to improve customer service and drive sales.
Dealers are using unified communications to improve customer service and drive sales.
For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.
Joe St. John may be the newest F&I trainer at Industry Summit, but he has a long history in the car business and some strong opinions about the future of the F&I office.
The man who has led the NADA’s regulatory advocacy efforts since 2006 believes the tide may be turning in the CFPB’s attack on dealer participation.
New York dealer Bill Fox brings experience, passion, humility and unwavering support for the franchised dealer model to his role as 2015 NADA chairman.
Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.
Low turnover and rock-solid policies for labor times and pricing help retain your valuable service customers.
GSM offers pointed advice for selecting your compliance officer and putting them to work.
Use the subtle and not-so-subtle emotional clues every customer divulges to get them excited about the vehicles and features you know they’ll love.
If you’re going to advertise terms on loaner cars, you had better include disclosures as well.