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Second Act

Selection Specialist Tim Engle, left, stands with General Sales Manager Michael Strenge on the showroom floor at McCafferty Hyundai in Langhorne, Pa. Photo: Melissa Rago

Tim Engle stepped out of early retirement and into a successful second career at McCafferty Hyundai.

A Day to Remember

Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

It Takes Two to Text

At Winner Ford in Cherry Hill, N.J., Digital Marketing Manager Andy Dasher is using a text-messaging platform to improve his store’s communications with prospects and existing customers. Photo:...

Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.

Straight to the Source

Dean Evans

ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.

There Is No Bubble

Raj Sundaram

The magazine caught up with Dealertrack’s Raj Sundaram to discuss sales forecasts, the specter of the subprime auto finance bubble, digital retailing and the Dealers’ Choice Awards.

Tear Down Your Silos

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.