Undercover Stealth Car Guy
The Alpha Dawg dons the guise of an average American consumer to buy a new vehicle.
Jim Ziegler brings you the fearless commentary, actionable insights, and accurate forecasts you need to compete as a dealership owner, GM, or manager.
The Alpha Dawg dons the guise of an average American consumer to buy a new vehicle.
A close call pits the Alpha Dawg against distracted driving, in-vehicle technology, deceptive ads and local repair shops.
The Alpha Dawg puts the brakes on driverless cars, technology overkill and Nissan’s incentive program.
The Alpha Dawg weighs in on FCA's plans to squeeze dealers' profits, Millennial marketing madness and Sen. Elizabeth Warren's auto finance revolution.
The Alpha Dawg takes the latest research with a grain of salt and reminds dealers to trust their instincts and never sacrifice F&I.
The Alpha Dawg steps into a familiar role as he predicts death and destruction for inflated sales figures and underperforming third-party lead providers.
The Alpha Dawg returns from the NADA convention with hope for the future and serious doubts about play calls by factory execs and the coaches of the Seattle Seahawks.
The Alpha Dawg has hot sauce, Cadillac’s identity crisis and Ford’s brand equity on his mind as he prepares for another profitable — and competitive — year in the auto industry.
The Alpha Dawg survives a shipborne illness only to confront a series of new challenges brought by incompetence at the highest levels.
The Alpha Dawg finds solace against the growing tide of recalls, quality issues and exploding air bags.