HookLogic Releases Marketing Attribution E-Book
The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.
The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
Depreciation patterns are on a different trajectory than 2014, according to Black Book. The firm reported a 0.7% decrease in value for 2009-2013 model-year vehicles.
The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
The Billionaire investor weighs in on a host of topics, from Tesla and the franchise system to his acquisition of the Van Tuyl Group and the opportunities that lie in F&I.
The Next Up announced integration with the LightSpeed Virtual Trainer interactive web-based training platform to bring better on-boarding and training experiences to clients.
Subaru of America has chosen Superior Integrated Solutions as its exclusive provider of integration services to facilitate data exchange between Subaru dealers and DMS vendors.
The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.
Kia Motors America will allow dealers to invest in HookLogic's Mobile2Show lead targeting software using 2015 Dealer Advertising Support funds.
Auto/Mate announced an integration of its dealership management system with DealerPeak’s customer relationship management solution to benefit customers using both systems.
Greg Miller is stepping down as the CEO of the Larry H. Miller Group of Companies after seven years to pursue personal interests.
ADESA’s Marketplace mobile app is now available for Android users after being exclusive to iOS since last September, the auction company announced.
