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Digital

A Fool’s Errand

You must have the team ready to do the job and know what success looks like and how they will be measured. Quantity of leads is never a successful plan.

The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.

The Future Is Now

For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key.

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Flick Fusion App Allows Video Capture from Phone

Flick Fusion released upgraded versions of its mobile apps for iPhone and Android. New features include the ability to create inventory videos from the app, distribute videos to clients, and upload them online.

A1 Seeks Beta Testers for Selly CRM

AI Software Group is seeking beta testers for Selly Automotive, a mobile- and social media-focused sales platform for franchised and independent dealerships.

CPO Sales Reach Record High in 2014

Sales of certified pre-owned vehicles hit an all-time high of 2.3 million units sold in 2014, according to the latest Used Vehicle Market Report from Edmunds.com.

Ricky Beggs to Retire From Black Book

Ricky Beggs will retire from Black Book on April 1 as one of the leading authorities in the vehicle remarketing industry, ending a 34-year career with the used-vehicle data provider.

A Taxing Season

Many car buyers use their income tax refunds as down payments. Offering to double the amount creates value at every credit tier.

Take the guesswork out of the tax-time rush by planning targeted and timely online marketing campaigns.