Video Killed the Email Star
Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.
Author and dealership general manager Joseph Clementi reflects on the numerous ways in which technology has impacted all parts of the dealership.
Attorney Nicole Munro explains why dealers must be prepared if the Consumer Financial Protection Bureau comes knocking on their door and looks at some the the CFPB's recent enforcement actions.
The FTC has made a lot of noise about looking into car dealers and their reportedly abusive practices, but what percentage of consumer complaints are actually about car dealers? Attorney Tom Hudson takes a closer look.
Accountant Dave Keller explains how to adjust accounting practices to make things work more smoothly with your lender.
Technology expert Ali Amirrezvani explains why dealers need to incorporate paid search into their advertising budget.
Even if your dealership hasn't officially embraced it, social media is too big to ignore. Here's what you need to know to address the proper use of social media by both the dealership and individual employees and determine what your policies should be.
Here are a few of the resources available online to help dealers formulate a social media policy.
Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.
Author Jay Parrish examines how cash balance plans can benefit auto dealers.
Attorney Tom Hudson discusses the Federal Trade Commission's recent settlement orders requiring several dealers to stop running ads in which they promise to pay off a consumer's trade-in no matter what the consumer owes on the vehicle.
BDC Expert Greg Wells explains the basics of properly structuring a service BDC to ensure success.
Compliance Expert Jim Radogna explains how taking a conservative approach when dealing with service customers can help service departments avoid misunderstandings, stay off the legal radar, and increase customer satisfaction.
Accounting expert David Keller explains how to structure the parts and service departments to accurately track sales and cost activity and increase gross profits.
