Daymond Decker - Since their new site went live, there have been 65,355 unique visitors and 4,351 total sales and service leads. About 40 percent of Web site visitors spend one to five minutes on the site ...
Jennifer Murphy - The success of a BDC or call center is heavily dependent on having well-trained employees. The selection process of hiring the right employees coupled with a motivating compensation plan and intensive and ongoing training will yield the best results.
Justin Spath - The biggest advantage to an in-house BDC is that you have complete control over it. You decide who is hired or fired, how it is managed, what the requirements will be, and how to improve on it or change it to meet your business needs.
Rob Chesney - A sample search on eBay Motors in May shows 81 listings that advertise great or good gas mileage. Cars such as Ford Escorts and Geo Metros and Storms are being listed ...
Sean Bradley - You also need to buy or create powerful phone scripts to use when calling Internet sales prospects, as well as voicemail scripts. The bottom line is that you need to be prepared ...
David Keller - You know it is going to cost something to get it going, staff it, find the right software, make room in your dealership for the people staffing it, monitor the results, create advertising, update your Web site and phone numbers, etc. ...
Michael Teitelbaum - With that single effort, the viral marketing phenomenon known as the microsite was born. A microsite is a multi-page, mini-Web site with content geared toward a specific subset of a company’s main audience...
Thomas B. Hudson, Esq. - Another problem that the housing mess will create for dealers will come from the legislative backlash that we will see as our elected representatives fall all over each other in their attempts to “fix” the housing problems...
Sean Bradley - We all know that the strongest form of advertising is word of mouth. We teach that to all of our sales staff. Everyone knows it; as a matter of fact, mathematically it makes sense. Average closing ratio for a fresh opportunity in your dealership is about 18 to 20 percent versus a 50 percent closing ratio from a referral or a 65 percent closing ratio from a prior customer.
Daymond Decker - Walsh knew that the next generation of customers would not be satisfied with two-dimensional photos of cars, an address and a phone number ...
Glynn Rodean - Why do we train our BDC personnel? Because we need to bridge the gap between the sales department and the BDC, and the easiest way to do that is by properly training both sides.
David Keller - New car dealerships rely almost entirely on trade-ins to round out the mix of vehicles on their lot. What happensif your more expensive vehicle sales slow down and stop generating these trade-ins?...
Sean Bradley - We find that a lot of dealers have sporadic follow-up protocols. For example, they will follow up with a prospect via phone and the Internet for one to two weeks straight, wait three days, then resume for another week of follow-up...
Harlene Doane - The one thing everyone has discovered is that no one has figured out exactly how to wrap their arms around a topic like Internet sales ..
Mauricio Espinosa - In this time of economic uncertainties in the U.S., it is important to your business that you have alternate plans, a clear vision of your challenges and the proper metrics with which to manage.
